Eastern India Palliative Care (EIPC), a UK-based charitable organisation, whose aim is to design and develop a replicable and sustainable best practice methodology for implementing palliative care across the Indian sub-continent. The charity required a cleaner more corporate customer-facing website to engender confidence in the organisation and, to reflect its reach. It was also in need of a new identity to match.
We introduced a new softer colour scheme that communicated the values of professionalism and caring. The overall feel was clean and simple with intense close-up images being used to engage visitors with the people in need, of even the most basic of medical assistance.
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